Quebec/ROC Labsurface Sales Manager

📍 Remote + Regular Travel | 🕒 Full-Time | 🤝 Permanent

JOB DESCRIPTION

The Labsurface Sales Manager position requires excellent sales and communication skills, as well as a strong interest in developing technical support expertise. The successful candidate will be responsible for maintaining and growing specific accounts within our distribution network across North America. They will be expected to build strong customer relationships and collaborate effectively with other Labsurface departments, including Customer Service and Finance. This is a remote position based in Canada, with regular travel (up to 50%) to customer locations required.

RESPONSIBILITIES

• Maintain relationships with existing accounts and identify opportunities for growth.
• Adopt the company’s sales and marketing approach, based on the Trusted Advisor philosophy.
• Support the Labsurface Systems Sales Director when accounts overlap.
• Quickly adapt to and implement Labsurface’s sales and marketing approach.
• Follow up with customers to ensure their satisfaction and the quality of the products and services they receive.
• Stay informed about existing customers’ business opportunities and competitive environments while maintaining a strong customer retention rate.
• Provide technical support to existing customers.
• Maximize the number of SKUs sold to customers and educate them on the benefits of SKUs they are not currently purchasing.
• Develop and maintain personalized business relationships with a solution-oriented mindset.
• Participate in various events organized by our customers and partners, such as demonstration days and customer appreciation events.
• Maintain and optimize an efficient ordering process with customers and support the Accounts Receivable department regarding credit limits and outstanding balances.
• Keep sales tools up to date and apply prospecting approaches to promote products and services and increase sales.
• Maintain healthy communication and a positive work environment with all Labsurface employees.
• Conduct various analyses, market research, and other administrative tasks as requested by management.

WHAT DOES SUCCESS LOOK LIKE?

First 6 Months

• Complete new employee onboarding training at Labsurface’s headquarters in Montreal, Canada, for one week.
• Begin developing an understanding of the Trusted Advisor approach.
• Participate in comprehensive monthly training, both remotely and in person, with the North American Sales Director.
• Demonstrate a strong understanding of Labsurface’s company culture. Build working relationships with immediate teammates and colleagues across other departments (Finance, Operations, R&D).
• Develop a fundamental understanding of Labsurface’s distribution network in Quebec, Canada, and the United States.
• Become familiar with Labsurface’s CRM and internal sales metrics.
• Develop in-depth knowledge of Labsurface products and be able to communicate their benefits and features to existing and prospective customers.
• Participate in and add value to the weekly sales team call, biweekly marketing meeting, biweekly technical sales meeting, and weekly one-on-one meeting with the North American Sales Director.
• Accompany the North American Sales Director and other Sales Directors in the field during customer visits, demonstrations, trade shows, etc.

6 to 12 Months

• Be assigned existing accounts by the North American Sales Director to manage directly.
• Continue managing assigned accounts and grow sales by identifying new opportunities, providing technical support, and delivering exceptional customer service.
• Work with the North American Sales Director to identify prospective customers in Canadian cities or provinces where Labsurface currently has no distributor.
• Successfully implement the Trusted Advisor approach to achieve key results aligned with established objectives.
• Develop a strong understanding of the competitive landscape and market needs.

KEY REQUIREMENTS

• 3–5+ years of outside sales experience in resinous coatings, industrial coatings, concrete construction, flooring coatings, or related building materials
• Demonstrated ability to grow territory sales through relationships with contractors and distributors
• Working knowledge of epoxy, polyaspartic, polyurethane, and concrete coating systems
• Experience supporting installers with product selection, system recommendations, and application troubleshooting
• Strong understanding of resinous flooring installation processes and jobsite conditions
• Experience selling through distribution channels and managing distributor partnerships
• Bilingual: Professional proficiency in both French and English, written and spoken
• Excellent communication, presentation, and relationship-building skills
• Ability to become a trusted technical advisor to customers
• Self-motivated and independent, with strong territory management and organizational skills
• Comfortable traveling regularly throughout the assigned territory
• Proficiency with CRM systems, Microsoft Office, and AI-related tools
• Valid driver’s license and ability to lift product samples and demonstration equipment as needed
• Atman Assessment

PREFERRED QUALIFICATIONS

• Existing relationships within the resinous coatings or decorative concrete industry
• Experience with industrial, commercial, or decorative flooring systems
• Technical understanding of moisture management, surface preparation, and concrete repair
• Experience working with contractors, architects, or specification-driven projects
• Knowledge of competing resinous coating systems and their market positioning
• Bachelor’s degree in Business Administration, Engineering, or a related field

IDEAL CANDIDATE PROFILE

• Distributor-focused mindset
• Strong sense of urgency and responsiveness
• Excellent problem-solving skills
• Competitive and growth-oriented mindset
• Technical curiosity and a desire to learn
• Professionalism, accountability, and a team-oriented mindset